What Do You Think, Leeds [xx0509]

Recently, I’ve been in situations where I’ve been asked, “What do you think about this?” The “this” in the sentence is usually a product or service that is designed for a teenager or young adult (I frequently work with college and high school students). Although I would like to think that I have a pulse on what teens will think about “this,” it turns out I don’t always have it.

Here’s a recent example.

I was helping develop a website designed for teenager. We had three main ideas for a “tagline” that would be prominently featured on the site. To keep things anonymous, we’ll call them

“Tagline A”

“Tagline B”

“Tagline C”

There were three people (all adults) on the design team … each had a different idea. I didn’t know which was best, only that “Tagline C” wasn’t it. I had the idea to put the three taglines on our Facebook page (most of the fans of the page are teenagers.)

The feedback came in fast and clear. Everybody loved “Tagline C.”

Lessons learned

1. I’m not always as in touch as I think I am.

2. Use social media not just to broadcast out what you think, but to carefully listen to what others think.